I was the chair for Amazon Design Community’s (ADC) India Chapter, and Conflux is a 2-day TED style event where speakers from across the globe converge to talk, discuss and ideate on design themes.
Conflux is traditionally hosted in the US and the 2019 iteration was the first time being hosted outside of the US which gave us the opportunity to revisit the existing brand guidelines for the event keeping in mind the local sensibilities and visual choices.
Image Courtesy: Hari Kumar
India is a country of vivid colors, and is truly represented in its street life. The colors, energy and people come alive in the streets and I wanted to represent this in my designs. The designs take the overall theme of ‘Art of Creation’ and applies to the daily life and tries to bring parallels to the different stages of design with the life-scenes of the street.
I created a photography contest where Amazon employees could submit their photos of life in India, and the selected photos would be used in the various collaterals that I was creating. All the images used in this project are shot by the employees and they were credited on the collaterals.
