Abishek Antony

Product Designer building impactful experiences through storytelling and empathy

Work Experience

UX Product Designer Jul 2023 – Current

Graebel Companies

Building a user-facing platform to support corporate employees through their relocation experience.

Product Strategy & Discovery

Lead product discovery and design across three platforms: a Managed Services experience, a Consultant portal for agents managing moves, and an integrated client-facing portal (built on Tableau and ServiceEngine).
Map current-state user journeys to surface pain points and friction, redesigned the UX flow for MVP, leading to ~30% reduction in Ops handling time / task steps / support tickets.
Partner with Product, Operations, and Tech to align on future-state vision and roadmap.

Client & Stakeholder Management

Own UX for two of the company's largest accounts, Amazon and Google, running monthly demos and feedback sessions with stakeholders.
Estabilished an internal stakeholder group and client Product Advisory Council (PAC) to enable research-based design in the absence of direct end-user access for repeatable feedback loop.

Design Execution & Validation

Produce mid- and high-fidelity design iterations, facilitating critique sessions to refine direction with cross-functional partners.
Run usability tests to validate flow and hypotheses, incorporating findings into design iterations.
Ensure product accessibility by designing to WCAG AA standards across all platforms.

UX Designer II Aug 2022 – Jul 2023

Amazon.com

Building Shout-Outs, an internal employee engagement platform serving ~2.1MM full-time, contract, and temp employees.

Research & Discovery

Partner with internal UXR team to lead discovery efforts, validating hypotheses through qualitative and quantitative user interviews and surveys.
Assess current-state experience to identify the product viability, adoption appetite, key pain points (low engagement among contract workers, friction in peer recognition flow) and define the direction for future iterations.

Cross-Functional Leadership

Collaborate with engineers, product managers, and leadership across all stages of the production cycle, from requirements definition through launch.
Present design work and research findings to UX, Product, Technology, and leadership stakeholders, securing buy-in.

Design Execution

Create process flows, conceptual diagrams, wireframes, and mockups to communicate design strategy and detailed interaction behavior across desktop, mobile web, and mobile app.
Extend the existing design system by building new components and patterns, testing and incorporating them where existing library coverage fell short, now used across all PXT products.
Create accessibility approved design through our strict P@lly process which requires design and development adhereing to AA WCAG guidelines and approvals.

Senior UX Designer May 2021 – Aug 2022

Achievers Solutions

Owned UX redesign of the redemption domain of the employee engagement platform.

Design Ownership & Process

Own end-to-end UX for the redemption domain, leading initiatives from problem discovery through delivery, which included user-thinking workshops to define needs, content mapping, sketching, wireframing, and low- to high-fidelity prototyping.
Lead stakeholder reviews driving alignment on design direction and securing sign-off to ship.

Cross-Functional Execution

Collaborate with engineers, product managers, UX researcher, and data scientists, to build and ship designs from concept to launch, across desktop and mobile web platform.

Design Lead (UX and Interface Design) Nov 2015 – May 2021

Amazon.com

UX manager and IC designer for Prime, serving the EU and NA marketplace, Alexa events, and Prime launches.

Created user journeys for multiple Prime work-streams which include, Acquisition, Engagement and Retention work-flows.
Partnering with the Prime marketing team to create store pages, and special deals pages.
Support marketplace expansions by working with the marketing team to provide scalable and automation design solutions for the launched (successfully launched UAE, Turkey, Saudi Arabia).
Support overflow work by hiring contractors, provide training and complete execution of various work-streams such as Prime Day User-guide (for 14 different marketplaces across different languages), Prime Day Launches, Associate programs.
Designed and developed touch-screen product showcase experience for Alexa at the CES 2020 and 2023 events.
Led a team of UX and UI designers with focus on redesigning their flagship revenue management software, and public facing website.
Led the client briefing session to understand specific requirements and set-up milestone for delivery of work.

Lead UX Designer May 2014 – Apr 2015

Sysbiz Technologies

Led a team of UX and UI designers with focus on redesigning their flagship revenue management software, and public facing website.
Led the client briefing session to understand specific requirements and set-up milestone for delivery of work.